Thursday, December 24, 2009

Advertising ideas for a Window Washing Business?

Im hoping to do a leaflet drop but uncertain about design





On leaflets what type of wording to use?


Should i include 10% off coupons?


Can i be creative and go for abstract?





What other good forms of advertising can be usefull?Advertising ideas for a Window Washing Business?
If i were you,


I would clean myself up, get a haircut, put on clean clothes hopefully with my company logo on it, then go DOOR-to-DOOR and offer to clean either a big glass front door or a window with a nice view for FREE and also offer a quote for the rest of the house.


I would do this 100 times and talk to 100 homeowners then sit down with myself and work out what worked well and what didn't work. I would change my sales presentation accordingly and do it 100 more times.


This way your out actively getting business and not passively sitting by the phone waiting for it to ring.





For the leaflets, i would NOT go abstract. People only glance at these leaflets before throwing them out so you have to communicate exactly what your offering and hope that they are in the market for that product(window washing.) I would get right to the point with my wording, i would also mention the benefits of clean windows (seeing the sunset, keeping an eye on the kids outside, being the envy of the neighbors.)





I would also stop at the local real estate offices and talk to as many Realtors as you can. Tell them in this tough market you need to do everything you can to raise a homes curb appeal and clean windows go a long way in doing that.
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